Parador is the leading international design brand for flooring and wall design, both indoors and outdoors. With its innovative products, the company is continuously setting creative and qualitative benchmarks.
Product Innovation: 184 innovative concept ideas for the Parador flooring of the future!
- €15,000Total reward
- Design: 3.000 € / Innovation: 4.500 €Licensing fee
- €1,2501st place
- €1,0002nd place
- €7503rd place
- €5004th place
- €2505th - 10th place
- 5 x €2,000
- 5 x 2.000 EUR client's choice
Briefing184 innovative concept ideas for the Parador flooring of the future!
Design innovative concept ideas for the Parador flooring of the future!
- What is the next step in flooring, and in particular, wooden and laminate flooring?
- What are the ideal properties for the flooring of the future?
- What additional benefits/functions, such as lighting, sensor technology….etc. could the flooring offer?
- What should the flooring look like in regard to sustainability aspects and which materials should it be made from?
- What new challenges arise from the changing landscape of home and living?
You define the target group for your concept and explain which target-group specific requirements (children, families, older people, digital natives) your idea will cater to. Bear in mind that your idea should be dedicated to either end consumers – i.e. for private homes – or specifically appeal to the commercial sector, i.e. hotels, offices, shops, etc.
Your idea must reflect the tonality and values of the PARADOR brand. It should impress whilst also being genuine, ambitious and innovative.
- This contest is not only about the design of a new pattern, but also about experimenting with innovative materials and functions.
- Parador’s sustainability strategy does not allow for any use of tropical timbers.
- The questions given in the upload form will help you to describe your idea, and the experts from Parador to understand your idea.